Seattle-based music licensing startup SyncFloor, co-founded by 20 year Microsoft veteran Kirt Debique (pictured) and veteran IP attorney Cestjon McFarland has been accepted as part of Betaworks Audiocamp program.
Betaworks is a New York-based startup studio and seed stage venture capital company.
In addition to extensive mentoring and support, SyncFloor will receive $200,000 in funding.
SyncFloor says that the investment will help it to implement several key integrations with industry partners.
SyncFloor is described as “a commercial music marketplace powered by natural language search”.
The platform allows users to search using cultural references and terms that capture the “vibe” of a track.
It also gives price ranges for licenses, letting supervisors find music that fits their budget as well as their artistic criteria.
“This marks the next step in our push to change how sync deals are made and how production professionals and music supervisors find music,” said Cestjon McFarland and co-founder of SyncFloor.
Debique added: “We’re thrilled to have the investment and support from Betaworks as we create new ways to facilitate discovery and sync opportunities for a wide range of artists.”
Danika Laszuk, general manager of Betaworks Audiocamp, said: “Synchronization licensing is a massively inefficient market stuck in the last century.
“SyncFloor has set out to transform this space by providing an elegant marketplace where content creators can efficiently locate and license high-quality commercial music.
“By enabling intuitive music discovery at scale and a virtually frictionless transaction flow, SyncFloor will unleash enormous growth potential in the sync license market.
“We are psyched to have SyncFloor in Audiocamp at Betaworks.”