Part of the Betaworks Audiocamp program has been supported by SyncFloor, a Seattle music licensing startup, co-founded by 20-year-old Microsoft veteran Kirt Debique [pictured] and senior IP lawyer Cestjon McFarland.
Betaworks is a startup studio and seed venture capital firm based in New York.
In addition to extensive guidance and support, SyncFloor will receive $ 200,000 in funding.
SyncFloor said the investment will help it implement several key integrations with industry partners.
SyncFloor is described as "the commercial music market powered by natural language search."
The platform allows users to search using cultural references and terminology that capture the "atmosphere" of a track.
It also provides a price range for licenses, so supervisors can find music that meets their budget and artistic standards.
"We are delighted to receive investment and support from Betaworks, and we have created new ways to promote discovery and synchronization opportunities for a wide range of artists."
Kirt Debique, SyncFloor
"This marks the next step in our drive to change the way synchronous transactions are made and how production professionals and music directors are looking for music," said Cestjon McFarland and SyncFloor co-founders.
"This marks the next step in our drive to change the way we synchronize transactions and how production professionals and music directors can find music."
Cestjon McFarland, SyncFloor
Debique added: "We are delighted to receive the investment and support of Betaworks as we have created new ways to facilitate the discovery and synchronization of a wide range of artists."
Danika Laszuk, general manager of Betaworks Audiocamp, said: "Synchronous licensing has been an extremely inefficient market for the last century.
"SyncFloor has set out to transform this space by providing an elegant marketplace where content creators can effectively locate and license high-quality commercial music.
"By enabling large-scale intuitive music discovery and an almost frictionless transaction process, SyncFloor will unlock tremendous growth potential in the synchronous licensing market.
"We are excited to have SyncFloor in Betaworks' Audiocamp."