Press Clipping
02/21/2020
Article
Capital Market

SyncFloor is a commercial music copyright licensing platform. The company's founder, Kirt Debique, has worked in Microsoft for 20 years and has extensive industry experience. Another co-founder, Cestjon McFarland, is a senior intellectual property lawyer.

It is reported that SyncFloor has recently received support from Betaworks, a seed-stage venture capital company. As part of the Betaworks Audiocamp program, in addition to extensive guidance and resources, SyncFloor will receive a $ 200,000 investment.

SyncFloor said the acquisition will help the company reach key partnerships with industry partners. Senior IP lawyer and co-founder Cestjon McFarland said, "This signifies that we will better promote and change the way music synchronization licenses are traded, making it easier for professional music producers and music managers to find the music they need. . "

Danika Laszuk, general manager of Betaworks Audiocamp, said: "Sync licensing for music has always been a severely inefficient market." Fortunately, SyncFloor has now begun to change this situation. The feature of this platform is to support natural language search. In addition, by setting the price range, users can quickly find music that meets their budget and artistic standards, and obtain high-quality commercial music synchronization license. By providing a large number of music libraries and a smooth trading experience, SyncFloor will unlock huge growth potential in the music synchronization licensing market.

SyncFloor solves a major challenge in the music licensing market, namely how to let professional music producers quickly find high-quality music at a reasonable price. At the same time, for independent musicians and labels, the platform can also help them bring their music to greater value.

This also reflects the original intention of the two founders to establish SyncFloor. Kirt Debique left his senior technical position at Microsoft and co-founded the platform with Cestjon McFarland. He said: "We are delighted to receive the investment and support of Betaworks and hope to bring more licensed music to the outstanding works of independent musicians. Opportunity to synchronize licenses to allow premium music to spread across more platforms."