Press Clipping
03/10/2020
Article
Music licensed startup SyncFloor hires Shellie Lewis as business development manager

Seattle Music licensed startup SyncFloor has hired Shellie Lewis as its first business development manager.

Lewis will direct the startup to build relationships with advertising, television, film, gaming and music professionals to expand SyncFloor's customer base.

SyncFloor was co-founded by Kirt Debique, a 20-year veteran Microsoft expert. Senior IP lawyer Cestjon McFarland has been accepted as part of the Betaworks Audiocamp program.

the company Recently accepted As part of the Betaworks Audiocamp program.

Lewis designs and manages visual and marketing assets for major record labels and major studios including Sony and Universal.

She manages record artists and works closely with talent to see all aspects of the creative work required to produce music and pictures.

"Sherie's experience producing content for advertising agencies and digital production companies gives her a deep understanding of SyncFloor's industry use cases, including how to apply it to emerging forms of production content." - Cestjon McFarland, SyncFloor

"Find candidates who can build relationships with buyers, music directors, advertisers, film / TV producers, video game producers and others in our music market, while helping us with Music brokers work in partnership. SyncFloor co-founder and head of business affairs Cestjon McFarland said the market's "sellers" are tricky.

"Sherie's experience producing content for advertising agencies and digital production companies has given her a deep understanding of SyncFloor's industry use cases, including how to apply it to emerging forms of production content.

"She works as a talent manager and owns a major and independent music record company, providing a credibility basis for professionals in the music industry. We are glad she joined our team!"

"I am very happy to find a new home, and my practical experience in these two areas is the asset of this unique product and team." - Shirley Lewis

Lewis added: "For nearly 20 years, my career has been swinging between the commercial side of music and the digital side of advertising and production, but I have never encountered two paths.

"SyncFloor originally asked me to include the catalog of my client Ceschi Ramos and its label Fake Four Records on SyncFloor.

"The initial presentation shocked me. From the seller's perspective, SyncFloor addresses issues of directory visibility, process transparency, and transaction efficiency.

"As a former ad producer and animator, the collaboration tools provided by SyncFloor are a hallmark. I'm excited to find a new home, and my practical experience in both areas is an asset to this unique product and team."