Sync licensing marketplace SyncFloor has sealed a partnership with Mavin Records, making the Nigerian Afropop label's catalogue available to potential sync buyers via its platform Synchfloor.com and a dedicated site, Mavin Records SyncSite.
"Mavin Records is a powerhouse of African talent,” explains SyncFloor CEO Kirt Debique. “We are honored to get their beautiful music in front of production professionals worldwide.” Mavin Records was founded in 2012 by Afrobeats producer, Don Jazzy, who produced works from artists such as Wande Cole, Tiwa Savage, and Reekado Banks. Currently, Mavin's roster includes Korede Bello, Johnny Drille, Di'ja, D'Prince, Dr. SID, LadiPoe, DNA, Rema, Crayon and DJ Big N.
"SyncFloor's groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing," said Oghenejobo P. Tega, Chief Operating Officer of Lagos, Nigeria-based Mavin Records.