Nigeria based record labels, Mavin Records has partnered with Seattle based music licensing startup, Sync Floor. According to Music Business Worldwide, the partnership will help companies to introduce the label’s catalog to more potential sync buyers. The new label’s catalog will be introduced to buyers via the newly launched Mavin Records SyncSite. Founded in 2017, SyncFloor is a revolutionary new marketplace designed to unleash the full potential for music in commerce. In 2019, Mavin Records received funding from Kupanda Holdings and TPG Growth, the amount of the funding was not disclosed. Mavin Records includes artists like Johnny Drille, Di’ja, D’Prince, and Korede Bello.