Co-founded by 20 year Microsoft veteran Kirt Debique and veteran IP attorney Cestjon McFarland, Seattle-based music licensing startup SyncFloor has allied Mavin Records, one of Nigeria’s best-known local record labels in a deal that aims at bringing the label’s catalog to more potential sync buyers via the newly launched Mavin Records SyncSite.

The company recently launched its commercial marketplace, along with a sister site SongsForPodcasters. Mavin’s catalog will also be featured in the podcast-focused marketplace Last January, Mavin secured a multi-million dollar investment from Kupanda Holdings, a joint venture between pan-Africa investment company Kupanda Capital and TPG Growth.

“Afropop is golden, and Mavin Records is a powerhouse of African talent,” said SyncFloor CEO Kirt Debique.

“We are honored to get their beautiful music in front of production professionals worldwide.”

“We’re glad to offer our vast catalog to brands and platforms looking to tell global stories in film and digital content.”

“SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing,” added Oghenejobo P. Tega, Chief Operating Officer, Mavin Records.

“Over time, Afrobeats, and African culture, in general, have converted audiences across the globe with massive moments. We’re glad to offer our vast catalog to brands and platforms looking to tell global stories in film and digital content.”Music Business Worldwide