A new partnership has been finalized between SyncFloor and JioSaavn’s Artist Originals (AO) label and artist services operations. The move brings AO’s catalog from over 40 artists to the SyncFloor database where the music can be searched and licensed directly by creators using the platform to secure music for their projects. In addition to the ability for AO’s catalog to be searched on SyncFloor’s general and podcast–specific marketplaces, the company has also created a dedicated SyncSite for AO content. AO’s roster includes South Asian artists such as Lost Stories and Abhijeet Srivastava, encompassing genres such as Hindi, Punjabi, Kannada and English.