SyncFloor, the innovative sync marketplace for commercial music, has hired David Rojas to lead its business development efforts. An experienced music professional who founded his own successful creative house/production company, Rojas has worked with major brands, ad agencies, and broadcasters in a variety of roles.

Rojas will enhance SyncFloor's ongoing drive to open up new opportunities for compelling independent music in sync. "We couldn't be happier to have David join the SyncFloor team. His passion for music and the independent music sector is reflected in every industry role he has held over the past 15 years, from producer to music supervisor to founder of his own creative house, and this passion is critical to SyncFloor's mission of expanding opportunity for the independent sector," says Cestjon McFarland, cofounder of SyncFloor. "Moreover, David's depth of experience in formulating music and brand creative strategies, developing brand partnerships, and providing creative services to media businesses (advertising, film, TV, gaming, web) aligns him perfectly with our customer base."