SyncFloor is a marketplace of commercial music to be used in advertisements, film, TV, video games and more. We are revolutionizing sync licensing, from music discovery through license clearance. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, ...
SyncFloor, the commercial music marketplace, is announcing its partnership with Motor Music, bringing the label’s catalog to more potential sync buyers via its newly launched Motor Music SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s catalog, using natural language and cultural references.
“Instead of building their own landing page for sync purposes, Motor decided to give our SyncSite deployment a try,” explains SyncFloor CEO Kirt Debique. “They were so thrilled with the results that they wanted to launch it as a live beta, even before we made it available commercially.”
SyncFloor uses two simple but ingenious ways to enable music discovery. First, SyncFloor helps its partners create dynamic groups of tracks with specific but compelling search themes or vibes that highlight the partner’s catalog, and second, it allows music professionals to search using the very same terms and language found in sync pitches or briefs. A SyncSite is an extension of the SyncFloor platform that represents the catalogue of a single partner. Once created, the partner can simply link to their SyncSite from an existing Partner web page.
"Finding the perfect song for our clients often starts with trying to capture the idea behind their briefing, and we love how SyncFloor's intuitive and innovative search inspires and liberates us. It feels like we're re-discovering our own catalogue through SyncFloor's eyes!" exclaims Christian Goebel, General Manager, Motor Entertainment. "Integrating with SyncFloor on our website is an amazing way to present our catalogue, and SyncFloor's vision is a huge step forward for the industry."
SyncFloor is a marketplace of commercial music to be used in advertisements, film, TV, video games and more. We are revolutionizing sync licensing, from music discovery through license clearance. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, or a producer on a TV series, SyncFloor is your one-stop shop for music from brands you already know and trust. We aggregate existing label, publisher, distributor, sync agent and artist catalogs into a single store with a beautiful, immediate and innovate search experience. Search music the way you want to and clear it when you need it.
About Motor Entertainment
Motor Entertainment is a leading German full-service-company known for its equally progressive artists and business models. Founded in 1994 by Tim Renner, Motor quickly established itself as an influential alternative label and discovered and broke groundbreaking artists like Rammstein, Tocotronic & Muse. Since 2009, Motor offers its experience, know-how and infrastructure as an independent label service. The service portfolio is further complemented by a publishing, management & consulting department.