SyncFloor Partners with Mavin Records, Launches Afropop-centric SyncSite

SyncFloor, the commercial music marketplace, is announcing its partnership with Mavin Records, bringing the label’s catalog to more potential sync buyers via syncfloor.com and its newly launched Mavin Records SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s one-stop catalog, using natural language and cultural references.

“Afropop is golden, and Mavin Records is a powerhouse of African talent,” explains SyncFloor CEO Kirt Debique. “We are honored to get their beautiful music in front of production professionals worldwide.”

SyncFloor recently launched its commercial marketplace, along with a sister site SongsForPodcasters. Mavin’s one-stop catalog will also be featured in the podcast focused marketplace, making their infectious sounds and rhythmic vibrations accessible to the growing podcast phenomenon.

“SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing,” says Oghenejobo P. Tega, Chief Operating Officer, Mavin Records, “Over time, Afrobeats, and African culture, in general, have converted audiences across the globe with massive moments. We’re glad to offer our vast catalog to brands and platforms looking to tell global stories in film and digital content.”