SyncFloor Partners with Treetop Agency, Opens Doors for Indie Voices and Sync Innovation

SyncFloor is fostering partnerships with labels, agencies, and rights holders around the world whose catalogs highlight the unique musical creativity of a scene or country. In this spirit, it is collaborating with Netherlands-based Treetop Agency, the service’s first Dutch partner, building a SyncSite to represent the agency’s music and adding new ways to support the agency’s artists via the SyncFloor marketplace at syncfloor.com. 
 
Treetop represents Dutch artists like rising star Nina June, Luka, and Bony Macaroni, as well as talent from the US (Noah Guthrie, the America’s Got Talent semi-finalist who appeared in Glee), Australia (Lucas Laufen), and Hungary (Ivan & The Parazol). Potential licensees looking for the perfect track can go to sync.site/treetopagency and find new and intriguing artists with distinctive visions. 
 
This kind of collaboration is a welcome open door at a time when many venues remain shut. “I represent a lot of independent artists who have lost their main source of income by not being able to tour, so I looked for ways to stimulate new revenue streams for them. When I learned about SyncFloor, I was immediately impressed by the company’s innovative mindset,” enthuses Treetop founder Simeon Pranger. “Not only do they make sync licensing opportunities more accessible for independent artists, they manage to simultaneously ease the process for licensees with efficient music discovery tools. I’m really looking forward to seeing the places it’ll bring the music.”

“So often briefs are seeking music that has a clear voice and identity, something independent artists bring to the table,” reflects Kirt Debique, co-founder and CEO of SyncFloor. “We allow a partner’s music to surface whether they’re big or small, giving opportunities to niche or smaller players. We’re on a similar journey of discovery and change as our partners and their artists, which makes working together meaningful and inspiring.”

About Treetop Agency

Treetop Agency is a booking agency based in Utrecht/Amsterdam, The Netherlands. Founded on February 16th 2015 out of a passion for finding the perfect match between artist and atmosphere, the Treetop vision is borderless. An eclectic roster of artists from 16 different countries is the current status. Besides booking the Dutch shows, we coordinate the European tours for several of the acts.
 
About SyncFloor

SyncFloor is a revolutionary new marketplace designed to unleash the full potential of music in commerce. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, or a producer on a TV series, SyncFloor is your one-stop-shop for music from brands you already know and trust. We aggregate existing labels, publishers, distributors, sync agents, and artist catalogs into a single store with beautiful and innovative music discovery combined with a modern workflow and collaboration experience. And of course, when you're ready, hassle free clearance. Search for music the way you want to and clear it when you need it.