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SyncFloor is a marketplace of commercial music for use in advertisements, film, TV, games, podcasts, and more. Built around the concept of natural language music search, SyncFloor has created an intuitive and innovative engine for music discovery, enabling creatives of all kinds to easily find and secure rights to independent ...
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- 07/20/202207/20/2022
groovemint Launches Music NFT Platform, Partners with Immensum Music and InHouse Records on First Drops
groovemint is a new platform for creating and distributing music NFTs, making it easy for artists and labels to define and curate NFT releases while simplifying fan purchasing. The first groovemint NFT drop will come from iconic Los Angeles and Lagos, Nigeria-based label Immensum Music, featuring music from WurlD, an artist The New Yorker has described as “one of the most ambitious young artists in the cross-continental pop scene known as Afrobeats.”
WurlD and Immensum...
- Billboard, Mention, 10/08/2021, Executive Turntable: Sony Publishing Taps U.S. Digital Head; RCA Shuffles PR Leadership
- Music Biz Weekly Podcast, Interview, 01/21/2022, Ep. 503 SyncFloor.com Working to Make Licensing Music a Easier Process Text
- Athletic Business, Feature story, 06/14/2022, SyncFloor’s New Subscription Simplifies Music Licensing For Digital Fitness Text
- Athletic Business, Feature story, 04/13/2022, SyncFloor Partners with Global Fitness and Media Company Physique 57 Text
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News
groovemint is a new platform for creating and distributing music NFTs, making it easy for artists and labels to define and curate NFT releases while simplifying fan purchasing. The first groovemint NFT drop will come from iconic Los Angeles and Lagos, Nigeria-based label Immensum Music, featuring music from WurlD, an artist The New Yorker has described as “one of the most ambitious young artists in the cross-continental pop scene known as Afrobeats.”
WurlD and Immensum Music are using the groovemint platform to create a limited-edition music NFT, including a unique bundle of digital and IRL perks. Fans will receive previously unreleased music, special edition art, and more with their NFT purchase. On the heels of WurlD’s initial release, he and Nigerian Producer Sarz will team up for another NFT release, built from their past musical collaborations.
“Immensum always keeps its eye to the future, and we like what groovemint is doing in the NFT space. They make it easy for us to create unique release roll-outs and give fans new experiences and ways to connect with our artists,” says Koch Okoye, Founder and Managing Partner of Immensum Music.
“Artists and their labels have consistently asked us to make NFT creation, purchasing and consumption beautiful, simple, and seamless. They want to use this amazing new distribution format to make something special for all of their fans, not just the crypto-savvy. So in addition to focusing on ease-of-curation, we’ve also focused on ease-of-purchase by providing social login and credit card minting, and a music NFT wallet. This awakens mainstream web3 music purchasing and enjoyment by creating a simple, easy on-ramp,” adds groovemint CEO Kirt Debique.
groovemint’s second NFT drop will come from InHouse Records featuring Grammy-nominated DJ and Producer Todd Terry.
“Todd Terry has been an active participant in the space and is excited about the world of NFTs. He’s especially drawn to the level of control that groovemint is giving to artists and labels in building their own launchpad for NFT releases,” says Bill Klatt, Managing Partner at InHouse Records.
In this first version, the groovemint platform includes a feature-rich NFT release console for labels, a NFT launchpad and wallet experience for minters, as well as a service API for web3 application builders including marketplaces, wallets, metaverses, and games.
“Music NFTs have enormous potential to deliver a holistic vision to an artist’s fans. groovemint unlocks that potential by enabling artists and their teams to easily curate a wide range of content, merchandise, and fan experiences,” says groovemint CEO Kirt Debique.
groovemint will be partnering with other storied independent labels and their artists, including Motor Music and MalLabel, to release more great NFT drops over the next three months.
About groovemint
groovemint is a cross-chain platform for creating and distributing music NFTs and integrating music into web3 experiences. Knowing that most music fans aren't yet crypto-savvy, groovemint built a simplified launchpad for minting music NFTs via social login and credit card. The launchpad also supports a crypto wallet minting experience, while music playback and access to bundled NFT benefits is delivered via a groovemint player and wallet. The groovemint NFT release console allows labels and artists to deliver creative bundles to fans including digital special features, merch, tickets, and discount codes. For developers, groovemint's service API enables the integration of music into web3 marketplaces, wallets, metaverses, games, and more. groovemint was created and built by the folks behind SyncFloor, the premiere service for the discovery and license of commercial music from around the world.
Music marketplace SyncFloor has launched a subscription offering on top of their existing pay-as-you-go model, opening up a new level of access to their high-quality and pre-cleared catalog of commercial music. Having worked directly with fitness companies to design and implement their original marketplace based on specific customer needs, SyncFloor has now adopted an even simpler licensing framework to address the needs of the broader digital fitness market.
“305 is thrilled to work with the SyncFloor team! Our dance-based workout is completely music-driven, and SyncFloor is the discovery tool and library we've been looking for to power our high-energy classes. We can't wait for our DJs and community members to discover artists who bring the flair and energy to the signature 305 workout,” says 305 Director of Growth Kaylyn Buckley. “The on-demand fitness space has been lacking a solution for boutique fitness studios like us to find high-quality independent artists, and SyncFloor's new subscription model and partnership makes it easy to license music for our at-home content at scale, while improving the quality of our content. We'll be pumping up the music and dancing it out all summer (and beyond)!"
With this new subscription tier comes simplicity and freedom for fitness companies, with no reporting requirements and a fixed monthly payment. The subscription tier comes on top of their pay-as-you-go model, which offers the same great catalog of music from over 70 independent labels across the globe and the same streamlined rights.
SyncFloor’s customers use tools like song segmentation, tempo adjustments and volume automation, along with SyncFloor’s patented music discovery, which is powered by natural language search and returns culturally relevant music that matches a particular vibe for a class. Now the platform is available with the new recurring subscription model, offering ease of use and streamlined access.
“SyncFloor continues to innovate with new licensing models in the fitness space,” says Mike Poulson, Publishing and Sync Manager at frtyfve. “With a great platform and the power of aggregation, SyncFloor provides our artists with new opportunities and revenue streams.”
Want to learn more? Check out SyncFloor’s music-for-fitness offering here: fitness.syncfloor.com
About SyncFloor
SyncFloor is a B2B platform providing licensed access to high-quality commercial music for use by businesses and creators. Built around the concept of natural language music search, SyncFloor has created an intuitive and innovative engine for music discovery, enabling creatives of all kinds to easily find and secure rights to independent music from around the world. Founded by Kirt Debique and Cestjon McFarland, the team is passionate about music and its potential to transform businesses and lift narratives.
The Seattle-based music licensing service continues to expand into fitness.
SyncFloor, the music licensing platform, is partnering with storied boutique fitness brand Physique 57 to provide music for its on-demand class products. SyncFloor’s catalog of commercially released music, intuitive curation tools, and one-click licensing will support Physique 57’s ongoing expansion into digital classes and new experiences.
Physique 57 joins several other notable innovators in digital fitness such as Bande and The Class in using SyncFloor’s international catalog of commercially released music by culturally relevant artists. “Savvy fitness companies like Physique 57 use music to give users everywhere the experience they spent years distilling in their studios and classes,” explains SyncFloor CEO and co-founder Kirt Debique. “Barre classes, for example, require just the right music to carry you through a challenging, energizing workout. We loved working with the Physique 57 team to find this right music.”
"By providing great music for our on-demand class productions, SyncFloor helped us bring the vibe and feel of an in-person Physique 57 class into the VOD format,” says Alicia Weihl, Physique 57’s SVP of Method & Experience.
Supporting VOD and other online fitness products means more than licensing good music; it means offering excellent curation and discovery tools to run a great class. "SyncFloor was very helpful and supportive during the process of our latest VOD shoot. We needed access to music that was enjoyable for our trainers and clients and they definitely delivered!” notes Erin Livingston, Trainer and Content & Operations Associate. “Music is such an important factor in making everyone's workout experience the best it can be and we feel so thankful to have found them! They were there for us every step of the way and we can't thank them enough!"
About SyncFloor
SyncFloor is a B2B platform providing licensed access to high-quality commercial music for use by businesses and creators. Built around the concept of natural language music search, SyncFloor has created an intuitive and innovative engine for music discovery, enabling creatives of all kinds to easily find and secure rights to independent music from around the world. Founded by Kirt Debique and Cestjon McFarland, the team is passionate about music and its potential to transform businesses and lift narratives.
Street Heroines, director Alexandra Henry’s first feature-length film, is an entirely self-driven project where every creative decision reflects her intention to lift underrepresented voices. A documentary celebrating female street artists, Street Heroines showcases public spaces and the women who transform them, traveling between New York, Mexico City, São Paulo, and beyond to link stories and sites.
For Henry, music influences her projects from the outset. The emotional intensity of a track’s rhythm provides a foundation for the scene she creates and the manner in which she puts an edit together – backwards from some traditional film creation methods.
“Depending on what character I’m working with, it could have a big influence on what music comes to mind,” says Henry, whose project started as a series of shorter vignettes. At first, she recalls, it was overwhelming: “How do I represent each character? Do I give them each their own vibe? Do I pick an overall approach and apply it to the entire film? Do I get someone to just score it based on what I want?”
With budget and time constraints looming large, Henry had to think strategically about how to meet practical needs without sacrificing artistic integrity and the stories her interviewees had to tell. Luckily, she didn’t have to do it alone.
“Fortunately, I had a partner in SyncFloor to take my thoughts and ideas and really go through their wheelhouse and see what could fit,” she says. “I was really impressed.”
Working with SyncFloor, Henry was able to find and license music that brought the perfect energy to her stories. “I could quickly reference certain films and certain places,” she says, praising her SyncFloor contacts’ “encyclopedic knowledge” of music and diverse index of accessible independent artists.
That breadth and depth of knowledge was especially important for Street Heroines, where Henry needed to honor the variety of her locations while also maintaining a cohesive flow. “Hip-hop and graffiti are intrinsically linked,” she notes. “I knew that was the vibe that I gravitate to, especially in the New York scenes. But then we go to Mexico City, which needs a completely different approach, but we’re still in the genre of street art. I didn’t want it to get stereotypical, but I wanted there to be a nod to Mexican music, so we used an original song by a Mexican artist. For São Paulo, we wanted to go for more electro, tropical Brazil, but not stereotypical bossa nova. They’re experts over at SyncFloor.”
“Not too many people know who Ana Tijoux is,” says Henry, naming one of the artists whose music features in Street Heroines. “SyncFloor did. If you’re a real musichead-slash-filmmaker and you want to find some obscure references, SyncFloor is definitely the place for you.”
Street Heroines has gone on to be critically acclaimed since its release. In November 2021, the film won Best Documentary at the Portland Film Festival. With several additional upcoming showings on the festival circuit already slated, it’s continuing to build buzz.
For Alexandra Henry, it’s important to have a behind-the-scenes team that not only knows what they’re doing, but loves it. SyncFloor’s team of experts is passionate about helping creators sync up with the sounds that will help their work come to life, whatever the project.
Upcoming Screenings of Street Heroines
Le Festival Du Film Sur L'art, Montreal, Canada, March 15-27
FilmFort at TreeFort Music Festival, Boise, Idaho, March 23-27
Sun Valley Film Festival, Sun Valley, Idaho, March 30- April 5
Chicago Latino Film Festival, April 21-May 1
The demand for high-quality, fully licensed indie music is growing by leaps and bounds, as more apps, ads, films, and physical spaces seek out unique voices and reasonable, simple music licensing. Part of this groundswell, SyncFloor has signed on its 100th partner, UK-based Hospital Records. The label joins several other notable recent additions, including frtyfve (frtyfve.com), Mind of a Genius (mindofagenius.com), and Park the Van (parkthevan.com). These partners are joining a community of distributors, agencies, fitness/wellness apps, and other innovators who know that supporting talented artists via sync and licensing opportunities benefits everyone.
SyncFloor has created a platform for curation and licensing administration that turns this understanding into great musical experiences, whether that means putting together the perfect playlist for a virtual fitness class, empowering podcasters to find the right music, or setting up a dead-simple way for catalog holders to offer great tracks for fast syncs. Clients can draw on SyncFloor’s 22K track catalog of select, diverse independent music, or use their own catalog and present it in novel, engaging, sync-sparking ways.
“We’ve built a powerful set of tools that let creators find, curate, and license music incredibly easily,” says Kirt Debique, co-founder and CEO of SyncFloor. “We’ve proven that licensing and discovery for commercial purposes can be simplified and scaled, without losing the thrill and creativity of finding and using amazing music.”
"Several years ago, Kirt demonstrated Syncfloor to my team who quickly adopted its usage,” recalls John Drawbaugh, Head of Production at Argonaut. “We've found it profoundly helpful in not only finding a licensed track or having a track scored but more importantly as a tool to help hone the musical direction for our creative. It's ease of use from search through licensing makes it a game changer. I can't wait to see what Syncfloor does in the near and far future."
“SyncFloor has created a turn-key, branded portal to some of the most amazing, unique music we have, music that could be the right fit for a lot of productions and projects,” says Chris Dampier, Vice President, TuneCore Publishing. “We’re excited to bring our artists to more production professionals and serve both sides by making great music easy to discover.”
"The SyncFloor team has been absolutely incredible in training and empowering our trainers to elevate their classes through music,” says Kelly Froelich, co-founder at Balanced. “Thank you for demystifying music licensing and making it so simple!"
About SyncFloor
SyncFloor is a B2B platform providing licensed access to high-quality commercial music for use by businesses and creators. Built around the concept of natural language music search, SyncFloor has created an intuitive and innovative engine for music discovery, enabling creatives of all kinds to easily find and secure rights to independent music from around the world. Founded by Kirt Debique and Cestjon McFarland, the team is passionate about music and its potential to transform businesses and lift narratives.