SyncFloor


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About

SyncFloor is a marketplace of commercial music to be used in advertisements, film, TV, video games and more.  We are revolutionizing sync licensing, from music discovery through license clearance. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, ...

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Contact

Publicist
Alexa Ennis
812-339-1195

Current News

  • 03/31/202003/31/2020

SyncFloor Partners with Motor Music, Launches Motor Music SyncSite

SyncFloor, the commercial music marketplace, is announcing its partnership with Motor Music, bringing the label’s catalog to more potential sync buyers via its newly launched Motor Music SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s catalog, using natural language and cultural references.

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Press

  • Billboard, Highlight, 03/13/2020, Executive Turntable: New Senior VP of A&R at Warner Records; Moves at Kobalt, Sony/ATV, APA Text
  • Music Business Worldwide, Feature story, 03/10/2020, Music Licensing Startup SyncFloor Hires Shellie Lewis as Business Development Manager Text
  • Music Business Worldwide, Feature story, 02/19/2020, Music Licensing Startup SyncFloor, Co-Founded By 20 Year Microsoft Veteran, Secures $200,000 Investment Text
  • A Journal of Musical Things, Highlight, 04/01/2020, Random music news for Wednesday, April 1, 2020 Text
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News

03/31/2020, SyncFloor Partners with Motor Music, Launches Motor Music SyncSite
03/31/202003/31/2020, SyncFloor Partners with Motor Music, Launches Motor Music SyncSite
Announcement
03/31/2020
Announcement
03/31/2020
SyncFloor, the commercial music marketplace, is announcing its partnership with Motor Music, bringing the label’s catalog to more potential sync buyers via its newly launched Motor Music SyncSite. MORE» More»

SyncFloor, the commercial music marketplace, is announcing its partnership with Motor Music, bringing the label’s catalog to more potential sync buyers via its newly launched Motor Music SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s catalog, using natural language and cultural references.

 

“Instead of building their own landing page for sync purposes, Motor decided to give our SyncSite deployment a try,” explains SyncFloor CEO Kirt Debique. “They were so thrilled with the results that they wanted to launch it as a live beta, even before we made it available commercially.”

 

SyncFloor uses two simple but ingenious ways to enable music discovery. First, SyncFloor helps its partners create dynamic groups of tracks with specific but compelling search themes or vibes that highlight the partner’s catalog, and second, it allows music professionals to search using the very same terms and language found in sync pitches or briefs. A SyncSite is an extension of the SyncFloor platform that represents the catalogue of a single partner. Once created, the partner can simply link to their SyncSite from an existing Partner web page. 

 

"Finding the perfect song for our clients often starts with trying to capture the idea behind their briefing, and we love how SyncFloor's intuitive and innovative search inspires and liberates us. It feels like we're re-discovering our own catalogue through SyncFloor's eyes!" exclaims Christian Goebel, General Manager, Motor Entertainment. "Integrating with SyncFloor on our website is an amazing way to present our catalogue, and SyncFloor's vision is a huge step forward for the industry."

 

About SyncFloor

SyncFloor is a marketplace of commercial music to be used in advertisements, film, TV, video games and more.  We are revolutionizing sync licensing, from music discovery through license clearance. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, or a producer on a TV series, SyncFloor is your one-stop shop for music from brands you already know and trust. We aggregate existing label, publisher, distributor, sync agent and artist catalogs into a single store with a beautiful, immediate and innovate search experience. Search music the way you want to and clear it when you need it.

 

About Motor Entertainment

Motor Entertainment is a leading German full-service-company known for its equally progressive artists and business models. Founded in 1994 by Tim Renner, Motor quickly established itself as an influential alternative label and discovered and broke groundbreaking artists like Rammstein, Tocotronic & Muse. Since 2009, Motor offers its experience, know-how and infrastructure as an independent label service. The service portfolio is further complemented by a publishing, management & consulting department.

Announcement
03/31/2020

03/10/2020, Music Licensing Platform SyncFloor Hires Business Development Manager
03/10/202003/10/2020, Music Licensing Platform SyncFloor Hires Business Development Manager
Announcement
03/10/2020
Announcement
03/10/2020
SyncFloor, the commercial music licensing platform, is announcing the hire of Shellie Lewis as its first business development manager. Lewis will guide the startup as it builds relationships with advertising, TV, film, gaming, and music professionals to expand SyncFloor’s customer base. MORE» More»

SyncFloor, the commercial music licensing platform, is announcing the hire of Shellie Lewis as its first business development manager. Lewis will guide the startup as it builds relationships with advertising, TV, film, gaming, and music professionals to expand SyncFloor’s customer base.

Lewis has designed and project managed visual and marketing assets for major labels and major studios, including Sony and Universal. She has managed recording artists and worked closely with talent, seeing all sides of the creative work it takes to make music meet picture.

“Finding a candidate who could grow our partnerships with music supervisors, advertisers, film/TV producers, video game producers and others on the ‘buy-side’ of our marketplace, while at the same time helping us to work with music providers on the ‘sell-side’ of the marketplace was tricky,” notes Cestjon McFarland, SyncFloor co-founder and Head of Business Affairs. “Shellie’s experience producing content for advertising agencies and digital production companies gives her a deep understanding of the industry use cases for SyncFloor, including how it applies to emerging forms of produced content. Her work as a talent manager and with major and independent music labels provides a foundation of credibility with professionals in the music industry. We are thrilled to have her join our team!”

“For nearly 20 years, my career has oscillated between the business side of music and the digital side of advertising and production, but never have the two paths met. SyncFloor initially approached me to ask about including the catalog of my client, Ceschi Ramos, and his label, Fake Four Records, on SyncFloor,” says Lewis. “I was blown away by the initial demo. From a seller perspective, SyncFloor solves issues of catalog visibility, process transparency, and transactional efficiency. And as a former advertising producer and animator, the collaboration tools SyncFloor offers were a kismet sign. I am excited to have found a new home where my practical experience in both fields is an asset to this unique product and team.”

Announcement
03/10/2020

02/19/2020, Music Licensing Platform SyncFloor Attracts $200K Investment from Betaworks Audiocamp
02/19/202002/19/2020, Music Licensing Platform SyncFloor Attracts $200K Investment from Betaworks Audiocamp
Announcement
02/19/2020
Announcement
02/19/2020
SyncFloor, the commercial music marketplace powered by natural language search, has been accepted as part of Betaworks Audiocamp program. In addition to extensive mentoring and support, SyncFloor will receive $200K in funding to jumpstart its next business initiatives. MORE» More»

SyncFloor, the commercial music marketplace powered by natural language search, has been accepted as part of Betaworks Audiocamp program. In addition to extensive mentoring and support, SyncFloor will receive $200K in funding to jumpstart its next business initiatives.

“This marks the next step in our push to change how sync deals are made and how production professionals and music supervisors find music,” says Cestjon McFarland, veteran IP attorney and co-founder of SyncFloor. The investment will help SyncFloor implement several key integrations with industry partners. 

"Synchronization licensing is a massively inefficient market stuck in the last century," said Danika Laszuk, general manager of Betaworks Audiocamp. "SyncFloor has set out to transform this space by providing an elegant marketplace where content creators can efficiently locate and license high-quality commercial music. By enabling intuitive music discovery at scale and a virtually frictionless transaction flow, SyncFloor will unleash enormous growth potential in the sync license market. We are psyched to have SyncFloor in Audiocamp at Betaworks."

SyncFloor addresses the ongoing challenges of finding the right music at the right price point for production professionals and music supervisors, and of breaking through the noise to the right ears for independent artists and labels. It sprang from co-founders Kirt Debique and Cestjon McFarland’s desire to expand sync opportunities for the independent artists they worked with, once Debique left his high-powered tech job at Microsoft and launched a label. SyncFloor allows users to search using cultural references and terms that capture the “vibe” of a track. It also gives helpful price ranges for licenses, letting supervisors find music that fits their budget as well as their artistic criteria. 

“We’re thrilled to have the investment and support from Betaworks as we create new ways to facilitate discovery and sync opportunities for a wide range of artists,” says Debique. 

About SyncFloor

SyncFloor is a marketplace of commercial music to be used in advertisements, film, TV, video games and more.  We are revolutionizing sync licensing, from music discovery through license clearance. Whether you’re a music supervisor on a dramatic film, a music researcher at an advertising agency, an editor on a documentary, or a producer on a TV series, SyncFloor is your one-stop shop for music from brands you already know and trust. We aggregate existing label, publisher, distributor, sync agent and artist catalogs into a single store with a beautiful, immediate and innovate search experience. Search music the way you want to and clear it when you need it.

Announcement
02/19/2020

01/17/2020, A Natural Search to Democratize Sync: SyncFloor Unites a Fractured Music-for-Picture World by Finessing Discovery
01/17/202001/17/2020, A Natural Search to Democratize Sync: SyncFloor Unites a Fractured Music-for-Picture World by Finessing Discovery
Announcement
01/17/2020
Announcement
01/17/2020
Video is everywhere, and the corresponding demand for music is exploding. Yet finding and licensing the right music at the right price is tough, due to a fragmented market, complex layers of communication between music seeker and music maker, and opaque and challenging license negotiations. MORE» More»

Video is everywhere, and the corresponding demand for music is exploding. Yet finding and licensing the right music at the right price is tough, due to a fragmented market, complex layers of communication between music seeker and music maker, and opaque and challenging license negotiations. 

SyncFloor has set out to transform this space, connecting indie music from a diverse group of artists, labels, and distributors to the wide range of people looking for music on a daily basis. By creating a way to search for music with the references and terms people use in everyday life, and by streamlining negotiation and clearance, SyncFloor opens up new opportunities for both sides of the sync deal. The platform is now in pilot and will launch commercially in April.

“We realized, as we were looking at how sync deals happen,” says Cestjon McFarland, veteran IP lawyer and SyncFloor co-founder, “that there is no good way for parties to connect, no real marketplace and no way to look for music that mirrors how music supervisors talk about it.”
 
SyncFloor built a way, offering a new level of transparency to both buyers--from music supervisors to producers--and sellers, independent musicians and labels with quality tracks. Led by two founders passionate about music with strong backgrounds in law and consumer tech, SyncFloor promises to ease discovery and dealmaking in one of music’s fastest growing segments.

SyncFloor provides a centralized place to discover sync-ready music, powered by natural-language search. Users simply describe what they’re looking for, or they can enter the name of a favorite film, show or podcast; reference a popular track or artist; or identify a mood from “sad” to “funky.” “We analyzed thousands of briefs from music supervisors looking for music,” recounts co-founder Kirt Debique, a longtime programmer and project lead at Microsoft who went on to launch his own record label. “We looked carefully at how people described the music they were looking for and built our own taxonomy from there. Putting it all together, you can say something like ‘thoughtful indie folk like Sufjan Stevens with strings’ and get immediate results.” 

SyncFloor relies on both algorithmic data analysis and human input to better ensure search results map directly to the ways people search: by finding something similar to a beloved show’s sound, say, or that has the same vibe as a chart-topping but hard to license hit. It’s not just about data models, but also about feels.

SyncFloor’s search results feature another key element designed to make sync simple: a license price range estimate for each track, according to use and market. This allows artists and rights holders to set their fee structure, and allows music seekers to see right away if a song is in budget. “It’s something like a Zillow estimate,” explains Debique. Further, rights clearance can be performed through the marketplace.  “Discovery is the front door, but we realized that buyers cared a lot about the workflow after you have a set of candidates and you need to move to a license,” explains Debique. “We worked to make the next steps as seamless as possible and achieve a retail-grade experience. Buyers are wary about falling in love with a track if they don’t know the price range and they aren’t sure who to contact for clearance. Now they can find out immediately, whenever they are searching.”

Once the perfect track is found, SyncFloor enables the two parties to identify, negotiate and finalize their license terms. “The transaction is between the seller and buyer,” McFarland says. “But we make the process as easy as possible for everyone.”

SyncFloor also seeks to make it easy to onboard its music partners’ catalogs.  “We focused a lot on how to make the experience for our rights holder and administrator partners really streamlined,” notes Debique. “All you have to do is give us a simple spreadsheet and files, and that’s it, no tagging or anything else. We take it from there.” The site has already welcomed a diverse range of music partners, including Create Music Group, 411 Music Group, Communion Music, Motor Music, and TuneCore. 

“We came to this project from a distinct desire to help indie artists and people in the advertising, film, TV, and video world who are passionate about music,” Debique reflects. “That informs how we treat our partners and build our model. It’s reflected in the tools we give to supes, producers, editors, labels, publishers and artists, because we truly believe their success is our success.

Announcement
01/17/2020